The farmhand you have always wanted.

Jethro is a horticultural operations platform built for growers working row-grown, block-based crops such as vineyards, orchards, and other perennial horticulture. It replaces spreadsheets, paper diaries, and buyer portals with one system for spray records, labour tracking, compliance, and yield forecasting, using a domain-driven, multi-tenant architecture with 9 bounded contexts and 73 configurable capabilities so growers of different crop types can customise it without a separate build.

By aggregating data through Jethro, growers can identify opportunities to improve efficiency, productivity and profitability. Growers using Jethro can expect live, block-level data, to support early decision making, profit and loss reporting, audit-ready compliance records that support access to premium and export markets, and ESG credentials backed by verifiable field data. Combined with automated capture, this is designed to remove most manual admin overhead from day-to-day operations.

Jethro is designed to integrate with a grower's existing systems where useful, while also being able to replace many existing subscriptions and point solutions outright within the one platform. It becomes the central system connecting agronomy, workforce, safety, compliance, and financial data that would otherwise sit in disconnected spreadsheets and tools. Consolidating this way delivers direct subscription savings and more efficient administration and labour use.

Jethro combines a field app with sensors to record spray events, irrigation, timesheets, and readings once, in the field, offline and GPS-tagged. Each event is tied to exact block boundaries and geofences on a map, then syncs automatically to a web platform for managers, growers, and contractors, removing dual entry and paper-based record-keeping.

Jethro aligns data capture and planning to eight recurring stages of the horticultural cycle: dormancy, pruning, bud break, vegetative growth, flowering and fruit set, ripening, harvest, and post-harvest. Each stage has its own tasks, records, and forecasts within the platform.

No. Jethro is agentic rather than purely analytical: it reads block-level data, holds context from one season to the next, and takes action alongside the grower's team, such as scheduling irrigation, optimising spray programs, and reordering stock. This goes beyond dashboards and reporting into direct operational decision-making support.

Jethro is purpose-built for horticulture rather than adapted from broadacre agriculture. Its architecture is based on 15 years of applied business logic and multi-region horticultural data, using 9 bounded contexts and 73 capabilities to model the specific block-level, cyclical nature of horticultural operations, rather than annual crop rotations.

Jethro replaces spreadsheets, paper compliance diaries, and separate buyer or packhouse portals with a single connected system. This consolidates spray records, labour logs, and yield or water forecasting into one platform instead of several disconnected tools.

Jethro is taking on a limited number of foundation partners, currently working in the field with Australian growers. Foundation partners get early input into the product roadmap, early-adopter pricing, and a platform tuned to their operation from day one, with places limited.